The Challenger Sale: Author Breakfast and Course Preview

Authors of bestseller The Challenger Sale, Matt Dixon and Brent Adamson, will share findings and lead panel discussion over breakfast. The event begins at 8 a.m. with presentations by Dixon and Adamson on why Challengers win, and, more importantly, how sales and marketing organizations can build the Challengers they need to drive customer loyalty and higher growth. A panel presentation will feature a Corporate Executive Board member who will share what their organization has gained by implementing Challenger. The event will also feature he unveiling of the Executive Education partnership with the Corporate Executive Board. The offering, jointly delivered by CEB and McDonough School of Business, will help senior sales leaders develop the skills and leadership attributes necessary to grow and advance in today?s unique selling environment.

Register at:

Thursday, June 7, 2012 at 8:00am

Rafik B. Hariri Building, Fisher Colloquium
37th and O St., N.W., Washington

Event Type

Academic Events, Special Events



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